Statistical Reference Document
Excerpt: With each decennial census, it has become more difficult to count everyone. For Census 2000, paid advertising is a key part of the plan to promote census awareness and participation. By sending the right message to the right people at the right time, paid advertising can increase response rates to the census by heightening public awareness of Census 2000. Advertising messages have been developed to educate, motivate, and remind everyone to complete the census fo...